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Intel’s New CEO Shakes Up the Joint

EO Brian Krzanich has taken direct control of the company’s chip design unit, its fabled Architecture Group

Intel’s new broom has begun to sweep, meaning its new CEO Brian Krzanich, in office four days, started reorganizing the place reportedly to make the old girl more focused and spry.

The one-time plant manager has taken direct control of the company’s chip design unit, its fabled Architecture Group, which includes its PC client group, mobile communications operation and data center unit, giving its old boss Dadi Perlmutter the job of leading a so-called management transition effort whose point is unclear.

Seems Perlmutter and Krazanich are going to have to figure out a future role for Dadi at the company.

Krzanich has also set up a new group whose goal is to realize his promise of catching up in the mobile space, the Holy Grail that eluded his predecessor Paul Otellini, who left the company last week with the taste of failure in his mouth.

This “new devices” unit, whose eye will be on emerging technologies and product trends, will be run by the former co-head of Intel’s mobile chip business Mike Bell, whose career included stints at both Apple and Palm. Krazanich evidently doesn’t want to be blindsided like Otellini was by the rise of smartphones and tablets.

The new unit’s job is to “rapidly turn brilliant technical and business model innovations into products that shape and lead markets.” We’ll see.

Reuters says it means Krazanich is looking past the smartphone and tablet as he’s been advised.

The Mobile and Communications Group, which Bell is leaving, will now be run solely by Howard Eul.

Intel’s new president Renee James is going to run the company’s mighty manufacturing operation and all security technology. She’ll also be responsible for corporate strategy and planning. Her old job heading software has been given to Doug Fisher, a senior executive in the group.

CFO Stacy Smith, who reports to Krzanich, will have Intel Capital and Intel’s IT Department reporting to him rather than Krzanich.

In his internal e-mail distributed Monday Krzanich said, “As your CEO I am committed to making quick, informed decisions. I am committed to being bolder, moving faster, and accepting that this means changes will be made knowing that we will listen, learn and then make adjustments in order to keep pace with a rapidly changing industry.”

The future is nipping at his heels.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

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