Most Read Technology Reporter For More Than Two Decades

Maureen O'Gara

Subscribe to Maureen O'Gara: eMailAlertsEmail Alerts
Get Maureen O'Gara: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Related Topics: Cloud Computing, Startup Journal, Microservices Journal, Cloud Data Analytics, Economics for Investors, Big Data on Ulitzer


Big Data & Cloud Start-Ups Successfully IPO

Big Data and the cloud each contributed a start-up to the stock market last Friday

Big Data and the cloud each contributed a start-up to the stock market last Friday.

Tableau Software, a profitable chart-making BI data visualization firm, IPO'd on the Big Board in New York sporting the highly desirable ticker symbol DATA and selling at the open for $31 a share. It rose to $50.75 by the end of the trading day, up nearly 64%.

It has subsequently inched up further and ran as high as $59.60 before falling back a few bucks. Its market cap was $1.9 billion at noon Tuesday.

Its largest single shareholder New Enterprise Associates, which put $29.2 million into the company since 2004 for roughly 37% of the company, realized a better than $950 million paper profit, up something like 3,000%, according to Bloomberg's arithmetic, a vast difference from its nasty experience with Groupon.

Tableau took in $254 million for itself, which it will use in part to increase its R&D staff and add support for more platforms like Amazon's back-end RedShift data platform and mobile as well as push into predictive analytics. But a lot of the rationale for the IPO was about raising the company's profile and its credibility.

Tableau Desktop and Tableau Server software, initially created at Stanford University, simplifies data use and gets rid of the old IT middleman between the data and user who wants to question it just by dragging and dropping.

It has nearly 11,000 customers including folks like Apple, Bank of America, Sears and Deere and is cheaper and 10x-100x faster than traditional Business Intelligence.

Lately it's been doubling in size year-over-year. It made $1.4 million of revenues of $127.7 million in 2012, against $3.4 million on revenues of $62.4 million in 2011.

IDC expects digital information to increase from 0.8 trillion gigabytes in 2010 to 40 trillion gigabytes in 2020.

Marketo, which makes B2B cloud-based marketing automation software and competes with's Marketing Cloud, went public on the Nasdaq under the symbol MKTO at $13 a share, raising about $79 million, and closing at $23.10, up about 78%.

Started in 2007, it raised $108 million from the likes of InterWest Partners, which owned about a third of the company, Storm Ventures and Battery Ventures.

It's currently trading at around $24.50 for a market cap of $84.2 million.

The company's revenue was $58 million in 2012, up 81% from $32 million the year before but has yet to make a profit, losing $34.4 million last year.

It competes with Eloqua, which Oracle bought recently for $871 million.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.