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Box Acquires Crocodoc

Terms were not disclosed

Box, the cloud storage start-up getting close to going public, has acquired Crocodoc and its HTML5 document rendering and viewing solution.

The widgetry works on PDF, Word and other files without Flash or plug-ins. The transformed files can't be edited.

Box said Crocodoc's technology will be "deeply integrated" into its cloud content collaboration service, replacing its existing widgetry, and still be a standalone platform for HTML5 document viewing on third-party applications across the web and mobile devices via its API.

Box is also going to invest in the technology and ecosystem.

The whole Crocodoc team will join Box and co-founder and CEO Ryan Damico will be Box' platform director.

Terms were not disclosed.

"Content sits at the center of every business, and nearly every business application," said Box CEO Aaron Levie said. "Together with Crocodoc, we're going to transform collaboration on Box and beyond, creating a seamless, beautiful experience for our customers and helping to re-imagine the future of documents. We're going even deeper in the content space, extending Crocodoc's HTML5 technology to every developer in the world who's building an application that touches content."

Crocodoc was started in 2007 and says it has served hundreds of millions of document previews in the last two years alone. Customers include Yammer, Facebook, LinkedIn, Edmodo and Blackboard, all of which will continue to be supported. Box claims 15 million individuals as customers plus 150,000 businesses and major brands such as Gap, McAfee, Schneider Electric and P&G.

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Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

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